Make Google’s Display Network for You
These aren't typical display campaigns with high bounce rates and poor site engagement metrics.
If you're not sure what Google Display Network is, the image of the Google search engine results page above should help.
Display Ads are usually images & text that show as banners on various websites which are on Google's Display Network, like blogs, review sites, videos, & more. These ads still run on a PPC (pay-per-click) model & impressions while people browse these webpages are free.
Display campaigns are most commonly used for:
• Branding/Awareness: Build awareness of a product or service.
• Retargeting/Remarketing: Re-engage users who have visited a specific page on your site.
• Down-Funnel Targeting: Serve ads for a specific event or to up-sell.
Display Network Advertising Essentials
Highly targeted display campaigns paired with accurate attribution & goal tracking make for a winning combination.
Customized to Meet Your Goals
Not an out-of-the-box or "turnkey" PPC campaign. This is customized to work for your business.
✅ Advanced Remarketing Campaigns
Re-engage visitors of your website. Target ads to users who visit a specific page on the website, so if they drop off on the checkout page, you can offer an incentive.
✅ Responsive Display Ads
These ads change in size to give us the highest number of impressions. This gets us in front of as many users possible, mobile & desktop.
✅ Awareness Building Campaigns
Use a combination of keyword, interest-based, and competitor targeting to build awareness. Impression-focused campaigns with user behavior reporting is a winning combination.