One of the most challenging aspects of digital marketing & client management is proving value. What better way to prove value than to show exact revenue dollars from marketing efforts? There’s also enhanced eCommerce which shows conversion funnel details, but standard eCommerce provides great insights & is easy to set[…]
The new Campaign Manager on LinkedIn also included an update for “Matched Audiences.” These new Matched Audiences allow you to remarket to users who have been to your website & are browsing LinkedIn. Also, this shows you the LinkedIn information about your website visitors, including things like job title, job[…]
Looking to increase the amount of direct traffic going to your website? The effects of your paid ads may be farther reaching than you think… assuming they are correctly set up. When evaluating multiple attribution model data (first click versus last click), we are able to see that many users[…]
Show off your hard work. So you’ve spent quite a bit of time building out keywords, ads, and setting up campaigns. Now it’s time to set up reporting, and establish some key milestones you’ll want to track. This will not only help you keep track of your campaign’s true performance, it will help[…]