Looking to increase the amount of direct traffic going to your website? The effects of your paid ads may be farther reaching than you think… assuming they are correctly set up. When evaluating multiple attribution model data (first click versus last click), we are able to see that many users[…]
Reporting Conversions & Micro-Conversions
Show off your hard work. So you’ve spent quite a bit of time building out keywords, ads, and setting up campaigns. Now it’s time to set up reporting, and establish some key milestones you’ll want to track. This will not only help you keep track of your campaign’s true performance, it will help[…]