Fractional Chief Marketing Officer (CMO) Services
Experienced marketing leadership to provide strategic guidance and execution oversight on a part-time or project basis
Hiring a full-time CMO can be challenging and costly, as many want to bring in their full marketing teams or hire out additional resources.
A hands-on fractional CMO is the perfect solution.
We can work with current resources to align strategies toward revenue targets. Unlike most fractional CMOs, we have a lot of hands-on experience, building programs and teams from scratch to grow companies from 0-1. We can build and scale programs to derive revenue and work with C-Suite to create longer-term programs for hiring and training teams or bringing on external support.
A few of the benefits we bring to the fractional CMO model are:
- Strategic expertise: we’ve build programs for B2B and D2C scaling from $0 to $200M in ARR.
- Objective perspective: candidly, we’re not trying to climb the corporate ladder so no BS. We’ll give you transparent feedback and info to drive revenue.
- Large network: tap into our large network of developers, marketers, and affiliates to not only get resources, but effective resources that are easy to work with.
What Makes Us Different
In-House Experience
We know what works and what doesn't – before wasting money or resources, we can create a strategy and prove the concept.
Flat-Rate Pricing
There is no other incentive for us aside from driving revenue for your business. We're not making a percentage of revenue or spend.
Data-Driven Approach
With the depth of our experience being in revenue and growth marketing, we take a data-driven approach and start with what drives revenue, versus solely an opinion.
Our Process
Let’s get started in a few easy steps.
Start with the basics – let’s have a conversation around your current marketing efforts, pain points, and immediate goals. From there, we will think through the best places we can provide incremental value.
Once we’ve identified pain points and where we can be of immediate help, we’ll dig a little bit deeper. We’ll discuss whether an hourly or project-based model will be the most impactful. We’ll also start outlining immediate priorities and the order of priorities based on impact.
Once we’ve aligned on the overall strategy and priorities, we start building out programs. If you have existing teams or agencies, we will identify low-hanging fruit and start making updates. We will also build mechanisms to measure and iterate to optimize existing programs.
As we start to drive revenue we will understand where we have the highest revenue generation for every marketing dollar invested. We use KPIs like pipeline/spend versus cost per lead so we’re actually driving high quality versus quantity. From there we simply grow in areas that make the most sense.
Our Work - Kandji: Apple MDM Software
- Increased pipeline per dollar by more than 2x by re-building paid media programs and aligning marketing efforts to revenue.
- Worked with content writers to align content strategy for a variety of personas including end users and buyer personas.
- Optimize Hubspot lead mapping to improve the attribution between paid and organic search channels, and general attribution metrics.
People Love Working With Us
We have recommendations from a variety of company sizes and industries.
“Jason is a top-notch Digital Advertising professional. I worked with Jason on a freelance project in 2018, and his work was exceptional. I would recommend Jason to any business that is looking to launch or grow their digital presence. “
- Steve Cunningham
Sr. Paid Media Manager
“I’ve been working with Jason on paid media at Confluent since April 2019, and he’s been instrumental to our campaign operations. He does solid work, is very detailed oriented, and I can definitely count on him to get the job done. “
- Tom Garland
Director of Demand Generation
“Liz is a unique blend of strategy and execution. She has singlehandedly reduced CAC for us by 77%. Our ads are now profitable. I highly recommend Liz if you want results and someone who is dedicated to growing your business.”
- Madhu Punjabi
CEO
Contact us below to get started
FAQs
How is a fractional CMO different from a marketing consultant or agency?
Good thing we offer both services. Most often, fractional CMO services will be hourly based and cover a variety of services. On the other hand, marketing consulting services can be more project-focused and limited in scope.
How do you assess our current marketing situation and identify areas for improvement?
Most often, we take a look at any analytics tools to discern where most of your revenue comes from and what your ideal customer profile (ICP) looks like.
What kind of ROI can we expect from a fractional CMO?
If you don’t have a cohesive marketing program, ROI is most certain. We will start by reviewing current marketing efforts and building KPIs to track progress. From there, we will focus on driving those KPIs and this is pretty much guaranteed.
Can you provide case studies or testimonials from past clients?
Yes, absolutely, just send us a note and we can connect you with other clients we have worked with.
We don't have a dedicated marketing team. Can a fractional CMO help us build one or manage external agencies?
Yes – we can work with external agencies and create executive reporting for us to review. That way we’re not relying on external reports or teams to discern success. Once we prove out value of channels, we can even hire full-time resources and utilize our network to place people in full-time roles.