AI SEO | Answer Engine Optimization (AEO)
Optimize and track your website visibility in AI answer engines. Whether you call it AI SEO or AEO, we can help.
We use unique tactics and tooling to create and improve content visibility within AI search engines.
We utilize best-in-class tooling to gain visibility on your brand and your competitors, enabling us to learn more about what prompts you to show versus your competitors. From there, we can dial in on what queries we want to prioritize and build content aligned to get us there. We will optimize all of your existing content and create new content to win in high-value searches.
We have 10+ years of experience building and optimizing websites with the below content management systems (CMS):
- WordPress
- Shopify
- Hubspot
- WIX
- Webflow
We can optimize and build content directly in your CMS or work with your content and web dev teams to have content and meta information updated.
What Makes Us Different
In-House Experience
We can work with your team to build and optimize new content aligned with a revenue-driving AI SEO (AEO) strategy.
Flat-Rate Pricing
If we're supporting you to optimize a few pages or a few hundred pages, you can expect our pricing to be flat and transparent.
Data-Driven Approach
Use data from Search Console, Scrunch.AI, Analytics, SEM Rush and more to create a data-driven approach to validate AI SEO (AEO) efforts.
Our Process
We make SEO straightforward and digestible.
Let’s discuss your product or service, and learn more about how your users find your website today. On our call you can expect to discuss:
- Your product or service, and how people find your site.
- Current SEO efforts and any results or metrics that you're using.
- Your website infrastructure and resources. We can help everywhere!
Based on what we discussed during the discovery call, we will deep dive into the audience and your website structure. We will compile search volumes, analyze your current traffic, evaluate your existing content, and share our findings with you, along with next steps.
We will set up tools like Scrunch AI and anything else we need to learn more about the current standing. We will also align on reporting before we get started so we are all aligned on KPIs we will be focused on.
Put together a strategy for on-site and off-site AI SEO (AEO), creating a content roadmap and search queries we plan to target. We can also chat through other integrated marketing strategies like affiliate marketing to gain visibility in the most impactful areas.
Our Work - Kandji: Apple MDM Software
- Created new content for "Kandji vs. Jamf" competitive searches to rank in the answer engine.
- Informed content strategy working with content team to ensure full-funnel content was created and optimized for search engines.
- Optimize Hubspot lead mapping to improve the attribution between paid and organic search channels, and general attribution metrics.
People Love Working With Us
We have recommendations from a variety of company sizes and industries.
“Jason is a top-notch Digital Advertising professional. I worked with Jason on a freelance project in 2018, and his work was exceptional. I would recommend Jason to any business that is looking to launch or grow their digital presence. “
- Steve Cunningham
Sr. Paid Media Manager
“I’ve been working with Jason on paid media at Confluent since April 2019, and he’s been instrumental to our campaign operations. He does solid work, is very detailed oriented, and I can definitely count on him to get the job done. “
- Tom Garland
Director of Demand Generation
“Liz is a unique blend of strategy and execution. She has singlehandedly reduced CAC for us by 77%. Our ads are now profitable. I highly recommend Liz if you want results and someone who is dedicated to growing your business.”
- Madhu Punjabi
CEO
Contact us below to get started
FAQs
What exactly is AI SEO (AEO)?
AI SEO, or AEO (AI Engine Optimization), is the practice of optimizing your digital content to be discovered, understood, and presented by AI-driven search engines and chatbots.
What makes AEO different from SEO?
There is a lot of overlap, but there are a few distinctions and unique strategies we can apply for Answer Engine Optimization (AEO). These can be creating competitive focused pages, adding FAQs to content, and highlighting important things like user reviews within website content.
How do AI Overviews (AIO) actually generate their answers?
AI Overviews create their answers through a process of synthesis. They don’t just pull from one source. The AI model:
Analyzes the user’s query to understand its intent.
Scans the top-ranking, most authoritative web pages for that query (typically the top 5-10 results).
Identifies common themes, facts, and data points across these trusted sources.
Synthesizes this information into a new, conversational summary.
Provides citations (links) back to the sources it used, allowing users to dig deeper.
What kind of content performs best for AI SEO?
Content that is clear, concise, factual, and well-structured does well in most AI search results. The Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) principles still apply for this new age of SEO, the application of the principles is just slightly different.
What resources do we need to have a good AEO program?
As this area is new and evolving, so are the tools. We use tools like Scrunch AI and AirOps to track performance and create new content aligned with your brand, all using AI.
Do you create content?
We will first optimize your current content and collateral. After that we will work together to create new optimized content targeted to reach your goals. We will of course run all content by you before it gets to the site.